001 ESES20070308090955
100   ^a20070308d2005    km y0porb0103    ba
101 0 ^aeng
102   ^aPT
200 1 ^a<The >print media value chain^bDocumento electrónico^fpubl. Observatório da Comunicação^gtransl. International House Lisbon
210   ^a[Lisboa]^cOBERCOM^d2005
215   ^a1 disco óptico (CD-Rom)
225 2 ^aObservatório^x0874-8810^v<11=    11>)
320   ^aBibliografia, p. 73-74
321   ^aAppendices, p. 75
330   ^aIndex: SUMMARY. [CHAP.] 1. INTRODUCTION. [CHAP.] 2. METHODOLOGY: 2.1. Objectives; 2.2. The concepts of the value chain and the Press.; 2.3. Issues and approaches; 2.4. A model of analysis and the procedures adopted; 2.5. The methodology used to obtain indicators in the Print Media sector. [CHAP.] 3. CHARACTERISATION AND APPROACHES TO THE PRESS: 3.1. Characterisation; 3.2. Approaches: 3.2.1. The North American historical framework; 3.2.2. The European historic framework. [CHAP.] 4. VALUE CHAINS FOR THE PRESS: 4.1. Concept; 4.2. Approaches to the Value Chain; 4.3. Matrix structure of the value chain; Value chains and competitiveness. [CHAP.] 5. THE PORTUGUESE CASE: 5.1. The concept of the Print Media in Portugal; 5.2. Matrix design of the Print Media value chain; 5.3. Subdivisions of the Print Media value value chain. [CHAP.] 6. CONCLUSIONS.
337   ^aMinimum requirements: MS Windows 98, 98Se; 2000; Xp; 2003; Internet Explorer 4 (Javascript Enabled); Adobe Acrobat Reader 6; 256 Mb-Ram
606   ^aImprensa^2ESES
606   ^aCadeia de valor^2ESES
606   ^aEconomia^2ESES
606   ^aEstudos de caso^2ESES
607   ^aPortugal^2ESES
675   ^a070.3(469):330.13^vBN^zpor
675   ^a330.13:070.3(469)^vBN^zpor
702  1^aCardoso,^bLuís Landerset^4300
712 02^aObservatório da Comunicação^4650
712 02^aInternational House^c(Lisboa)^4730
801 ^aPT^bESES^2RPC
859   ^uhttps://bibliodotnet.ips.pt/BiblioNet/Upload/ESE_documentos/Capas Livros/The print... chain - Monografia.jpg
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966   ^aCD-R 0470/07^lESES^s070.3(469):330.13 PRI