Como citar este documento / referência bibliográfica
Leventhal, Barry
-
Predictive analytics for marketers
: using data mining for business advantage. London : KoganPage, cop. 2018. XVI, [2], 251 p.. ISBN 978-0-7494-7993-0
URL:
https://bibliodotnet.ips.pt/Opac/Pages/Document/DocumentCitation.aspx?UID=4af0b509-953a-4461-8023-57024d63816e&DataBase=105133_ESCES_BIBLIO
